Who it's for.
Making something of your own?
You're a creative founder.
A studio, a service, a product or a project that matters.
Creative founders launching or relaunching
Who want clear foundations before they build.
Career changers
Ready to turn an idea into something of your own.
Purpose-led professionals
Building something that matters to them, and to the people they serve.
Creatives catching up on AI
Designers, writers and makers who want to use it in their own work.
No technical background needed. Strategy first, then tools. No hype, no shortcuts.
What you'll
walk away with.
Start with an idea.
Leave with something real.
A clear business, a consistent brand and a website you can share, made by you, with Claude.
- LEARN
An AI assistant that knows your business
Claude set up with your own business Project, so it remembers your goals, your customers and your voice. No more starting from scratch in every chat.
- BUILD
Clarity you can put into words
Your Founder Brief: where you're going, who you're for, what you offer and why people should choose you. Every page, post and pitch starts from it.
- BUILD
A brand that looks like you, everywhere
Your brand guide: values, voice, colours and type. Claude follows it, so everything you make stays consistent.
- LAUNCH
Tools your clients can use
Artefacts: interactive pages, checklists, calculators and quizzes you share with a link, plus an idea for your first digital product.
- LAUNCH
Brand assets, ready when you need them
Templates for social posts, carousels, slides and documents that look and sound like you.
- LAUNCH
A website you're proud to share
Planned, written and designed with Claude, tested on mobile and live. No technical background needed.
- LAUNCH
A founder story people remember
Your story and a bio in three lengths, for your website, LinkedIn and every introduction.
- ALL IN ONE PLACE
Yours to keep building with
Everything is saved in your Claude Project, so you keep using it long after each course.
Join free
- 01Self-paced courses
- 02Weekly live calls
- 03Monthly workshops
- 04Members who help each other
Start here. Then three phases.
Each phase uses what you made in the one before. Open a course to see what it covers.
Founder Circle · Work Smarter
Replays of our weekly calls and monthly workshops. Work Smarter, how I use Claude day to day, unlocks after 30 days.
1:1 Mentoring · Founder Opportunities
Private calls with me, plus access to a curated list of incubators, accelerators, bootcamps and programmes for founders.
Sound familiar?
Choose the sentence that sounds most like you. You'll see where to start.
NEXT
Read the Community Guidelines, then introduce yourself.
Who's behind it
Hi, I'm
Katrina.
Entrepreneur, based in Paris
For 18 years, I've turned complex problems into plans people can act on. Today, I build my own business with AI, and help founders do the same.
- 01Strategy18+ years leading strategy and transformation in global organisations. Launched products and led digital programmes.
- 02Creative entrepreneurshipFounded Little Danube, a vegan soap start-up featured in The Times and Forbes.
- 03AIEntrepreneur in Residence, STATION F, Paris. Trained in AI governance. Claude for Startups programme, Anthropic (2026). S4G AI tech bootcamp.
- 04CommunityFounder of The Modern Migrant, a community and platform on identity and storytelling. Volunteer business mentor since 2021, with Migrant Leaders and Advancing Women in Tech.
MSc Applied Project Management · PRINCE2 · Scrum Master · CIMA · Certified Digital Marketing Professional
Not a member yet?
Join the community.
Joining is free. You get Start Here, AI Essentials and Getting Started with Claude, and you can take part in the community. Premium unlocks every course.